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Diana C. Robertson

Diana C. Robertson

Professor of Legal Studies and Business Ethics


Wharton Faculty > Biography

PhD, UCLA, 1974; MA, UCLA, 1969; BA, Northwestern University, 1966

Research Areas
Business ethics; corporate social responsibility; neuroscience and ethics

Current Projects
Neuroscience research on the cognitive processes underlying ethical decision-making; corporate social responsibility in international economies; opportunism in negotiations; regulatory exposure of deceptive marketing and its impact on firm value.

Academic Positions Held
Wharton: 2007-present; 1976-94. Previous appointments: Goizueta Business School, Emory University; London Business School

Career and Recent Professional Awards; Teaching Awards
Albert E. Levy Scientific Research Award, Emory University, 2007; Emory Williams Distinguished Teaching Award, Emory University, 2003; Wharton Undergraduate Teaching Awards, 1994, 1992; University of Pennsylvania Provost Award for Distinguished Teaching, 1990

Professional Leadership 2005-2009
Academic Advisor to Business Roundtable Institute for Corporate Ethics

Representative Publications
(with William T. Ross, Jr.)
“Compound Relationships between Firms” Journal of Marketing, 71 (3), 108-123 (2007).

(with John Snarey, Opal Ousley, Keith Harenski, F. DuBois Bowman, Rick Gilkey, and Clinton Kilts)
“The Neural Processing of Moral Sensitivity to Issues of Justice and Care” Neuropsychologia 45, 755-766 (2007).

(with William T. Ross, Jr.)
“A Typology of Situational Factors: Impact on Salesperson Decision-Making about Ethical Issues”, Journal of Business Ethics, 46 (3), 213-234 (2003).

(with Talia Rymon)
“Purchasing Agents' Ethical Behavior: A Randomized Response Technique Study”, Business Ethics Quarterly, 11 (3), 455-479 (2001).

(with William T. Ross, Jr.)
“Lying: The Impact of Decision Context”, Business Ethics Quarterly, 10 (2), 409-440 (2000).

(with Kathryn Graddy)
“Fairness of Pricing Decisions: The Impact of Franchising as Organizational Form”, Business Ethics Quarterly, 9 (2), 225-243 (1999).