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María Claudia Lacouture

María Claudia Lacouture

General Manager
Colombia's Country Image


Speaker > Biography

María Claudia is a specialist on Finance and International Affairs with a Master degree in Economy and Marketing from Cornell University.

She has deep experience on marketing research and international trade. This has allowed her to contribute to expand the Colombian product offering to new countries and to build a better positioning of different international brands. As Tourism Director on the US Proexport Commercial Office she has participated actively on the development and execution of the strategy to attract cruises back to Colombia. Since 2008 she has been acting as the General Manager of “Colombia es Pasión”.